Course curriculum

  • 1

    Session 1

    • Welcome

    • Your Purpose

    • Customers' Shoes

    • Why You're Special

    • Brand Positioning

  • 2

    Session 2

    • Your Tribe

    • Ideal Customer

    • Brand Experience

    • Session 2 Video 4

  • 3

    Session 3

    • What's Your Story

    • Getting Your Story Straight

    • Visual Story Telling

    • Get it out there

  • 4

    Session 4

    • Branding Review

    • Soulful Brand Storm

    • Your Brand Plan